Getting Traffic or more precisely Targeted Traffic to your website is the most important strategy for the Survival and Success of your Internet Home Based Business. It is a well known fact that the vast majority of the new Home Business Entrepreneurs have only a small marketing budget. Not that they are all short of funds but it takes time for them to be convinced about spending money. It is their desire and determination to cash in on the vast potential the Internet offers that has thrust them into this field of activity.

Reciprocal linking is one of the most popular ways to get traffic to your Home Based Business site and also boost your rankings in the search engines. The strategy you should follow is: (a) Go to search engines such as Google, Yahoo or MSN and identify the websites that are similar or relevant to yours with high page ranks. (b)Eliminate those that are in direct competition to you. (c) Persuade and convince the webmasters to exchange links with you. (d) Identify quality websites i.e. websites with PR3 and over that have high traffic and exchange links with them.