Simple scenario: You want to test 2 price points for a product/service. (Yes you can do this and people don’t have to know about it so don’t be worried). With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well known web address with all of your normal links pointing to it. You 2 price point test pages (Page B & C) are a different kettle of fish - they sit off to the side and you push traffic to them using PPC to quickly determine which is the winner.

When you have a website that is converting well, you will be able to attract many affiliates (and even super affiliates if you are doing a good enough job and providing a good enough incentive package). Affiliates can make your business explode overnight if you have done your homework and have the site converting well. If you have not you may attract them, they may pump some traffic and then they will disappear to pastures new when they see you are not doing a good job.