The web hosting companies, despite what they may tell you have similar costs. The servers, routers, and bandwidth cost essentially the same. While some may have savings on hardware and infrastructure due to economies of scale, they have a high sunk cost in coming up with the infrastructure. Therefore they pass those costs to you, bringing them to par with smaller shops without the soccer field size room of rackspace humming with PCs.

However, really there isn't much money in writing about "Inuit community in congo" and understandably most people create websites to make money. Let's consider a different term "tickets". Here we are talking 850 Million hits. Lots of people want to sell tickets and the visitor has a lot of choices. A vast choice encourages "impatient visitor"--ff your site is too slow to load up, they will happily cruise to the next site. A slow site could be because the site owner chose the cheapest possible hosting company with little regard to speed. Given the steps most website owners go through to bring visitors to their site, I am shocked by the number of owners willing to pay 5,000 dollar per month for PPC, but not willing to cough up an extra 50 dollar for fast hosting.