A recent study has shown that approximately 95% of all web visitors determine within one second or less if any given website is worthy of their business. What is the difference between a website that a user will navigate away from vs. a website a user will stay and perhaps purchase from? In most cases, it's a matter of aesthetics. A professionally designed site will often install trust into the visiting user. It shows that the owners of the website have put both time and money to produce a site that is highly professional and appealing for their users.

Take a moment to think of some of the sites you have bookmarked in your browser. Chances are the vast majority of the sites will share a professional design where content is well defined, navigation is user friendly, and the page layout is visually appealing. In an increasingly competitive market where literally billions of websites exist, websites without a high quality professional design will never reach their full potential. A site that is built upon a professional design and layout is more likely to succeed over a competitor without a professional design. It's a fact that cannot be ignored.