Be Realistic don’t waste your efforts or time on keywords that aren’t specific. Something like Internet Success? may sound very flashy, but who will use those words to search for your company. Instead, be precise about the keywords you use to optimize your site. Internet Success SEO Strategy?, Internet Success Consultant?, are all ways to make that term much more specific to your company.

Think Beyond Today remember that today’s search engines don’t consider a site optimized just because it has keywords in it. It takes a number of different elements, including regularly fresh content and lots of visitors. You will also need to think ahead about your business when you choose your keywords. Sure, Pink Widgets Online? may seem like a great keyword today, but will it matter a year down the road? Even if you change your site’s content today, it won’t be indexed for another month or two minimum so you need to think long term when you search engine optimize.