Giving up nicotine is not easy. Smokers have a physiological addiction to nicotine and their behavior has been conditioned to follow a routine that reinforces the habit. Most smokers know that smoking it bad for them, even potentially lethal, yet they continue to smoke. Its a sad fact that in today's markets the big pharmaceutical companies are able to regulate the prices of consumer products. What I am specifically talking about is the #1 most widely used quit smoking product, Nicorette Gum.

Nicotrol Gum is a rebranded form of Nicorette Gum. This means that it is the same gum as Nicorette, manufactured by the same company, in the same country (all Nicorette products are produced in Sweden) but sold under a different brand name, at a different price. A typical internet price for a pack of Nicorette Gum in the US is $40.50. Compare that to $24.50 for a similar sized pack of Nicotrol from an overseas supplier. That's a roungh saving of 40%.