Enjoy what you are doing! It will make all the difference in the world if you actually enjoy what you are offering your customers. A large number of online businesses are started purely for profit and nothing else. This is usually shown in their business practice. The quality of your work will be much greater provided you enjoy the subject. Online or on a street, your business should be run with an underlying interest in the product or service.

Site design is the first thing a prospective customer sees!! I have seen some horrible designs. If you think putting some text up, a couple links and a logo on a page is enough, you will likely fail before you even realize. You will also notice a lot of companies have a generic template that can be found online at templetemonster or any other template site. Avoid these. It is very hard to develop a company image when you look like 134,000 other companies. I suggest you put a bit of effort and creativity into a well designed "professional" looking home page for your company. The bottom line is a new customer will not even consider buying anything from you, if they feel you are an armature no matter how great your services are or how cheap your products might be.