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Web Promotion
One way links are links, where other websites are linking to you and you are not linking back. These links are gaining more and more importance in google. The easiest way to get backup links is to get listed in ezines (article) websites, link directories which don't require a reciprocal link (but choose the right category), forums and blog comments (if the owner allows it). Be careful not to spam forums and blogs and don't get too many one way links at a time. Build them slowly. There is another option, paid one way links. You can use them too, but watch out not to get links from sites on the same IP.
Business - Directory of business/finance/loan/mortgage related partner sites
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Computers - Directory of computer hardware/software/peripheral related partner sites
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Internet - Directory of webhosting/webdesign/internet marketing related partner sites
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Software - Directory of software related partner sites
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Web Design - Directory of web design/development related partner sites
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Web Hosting - Directory of web hosting related partner sites
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Web Promotion - Directory of search engine optimization/internet marketing related partner sites
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Web Resources - Directory of other web related partner sites
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Recreation - Directory of travel/hotel/cruise related partner sites
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Casino - Directory of online gambling/poker/blackjack/roulette related partner sites
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Health - Directory of online pharmacy/hospital/health related partner sites
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Shopping - Directory of online shopping/gift related partner sites
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Miscellaneous - Directory of all other partner sites
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Keywords that are relevant to your website content should be in the meta title tag (at the beginning), for example if you're selling a honda civic, you could put something like this in the meta title: Honda civic car shop. Be sure to use the same keyword(s) in the page title (that's a title that is on the page and it's different size and/or colour than the main page text). Also use the same keyword or keyword combination in the page main text. Like in every other or every third sentence, there should be "honda civic".
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