When you start planning your website the most important thing is to look at it from the customer's perspective. A successful user experience is the main reason people return to a company. If your website looks amateurish, is confusing to navigate, does not deliver what it says it does or makes it difficult for your customers to achieve what they want on the site they won't use your services.

Websites get out of date both in terms of appearance and information. You should aim to review your website every 6 months. This is not part of your regular updating. This is to ensure that it is still in line with your core business strategy, your customer demands, and is promoting the right image.