Consumers searching the Internet for product information will frequently spend only a couple of minutes looking at a particular website before moving on to another.A solid website design, built to provide answers, will keep the customer around long enough to plant the hook and reel them in. A good website design starts with the basics: good web standards, a sensible structure, and scannability.

The structure of the site needs to be catered to the customers' needs, and not to how the company organizes itself on the back end. For example, let's say you sell bubble gum. It may be logical for you to organize your gum in a certain color order for inventory, but on your site, your customers may be expecting the gum to be organized alphabetically by the name of the flavor, or from the lowest price to the highest.