Looking at search today it almost seems like google has lost focus on good search results. The ongoing war against SE spam has changed search technology to the extent that many legitimate webmasters are seeing their sites caught up by friendly fire. Although in saying this many of the webmasters that cry the loudest are the ones breaking the rules and pushing the boundaries. Google is smart and plenty of people like to take pot shots at the tall poppy of the search world but I would not want the responsibility of trying to manage and police the worlds biggest search tool. When you look at what they have to contend with in terms of spam in the form of scraper sites and massive amounts of duplicate content, throw in data storage and crawling on an ever increasing and uncharted scale and you are going to encounter many "issues" as you move forward. The KISS (keep it simple stupid) theory is no longer in play here, search technology is much more complex with new algorithms coming into play all the time.

Looking at search today it almost seems like google has lost focus on good search results. The ongoing war against SE spam has changed search technology to the extent that many legitimate webmasters are seeing their sites caught up by friendly fire. Although in saying this many of the webmasters that cry the loudest are the ones breaking the rules and pushing the boundaries. Google is smart and plenty of people like to take pot shots at the tall poppy of the search world but I would not want the responsibility of trying to manage and police the worlds biggest search tool. When you look at what they have to contend with in terms of spam in the form of scraper sites and massive amounts of duplicate content, throw in data storage and crawling on an ever increasing and uncharted scale and you are going to encounter many "issues" as you move forward. The KISS (keep it simple stupid) theory is no longer in play here, search technology is much more complex with new algorithms coming into play all the time.