Running a successful optometry practice, like any medical practice, is a challenge. Not only are you faced with a myriad of patients and diagnoses, but you are also faced with a constantly changing landscape of ophthalmic equipment, instrumentation and technology. If you invested in every piece of new ophthalmic equipment on the market you would doubtless run your practice into bankruptcy so how do you choose what to implement and what to wait on? How do you grow your practice thoughtfully and purposefully? How do you learn which kind of ophthalmic technology will work best for you?

Technology today can also help you diagnose more accurately and prescribe better and more effective lenses for glasses or contact lenses for daily use. A corneal topographer, for instance, uses technology to map the surface of the eye to help ophthalmic professionals more accurately understand the state of a patient's cornea and also takes other measurements that can help to fit contact lenses more effectively. This type of ophthalmic equipment is also incredibly important if you are recommending a patient for any kind of refractive surgery. Digital imaging is also very useful in properly diagnosing patient conditions. Although many felt that digital imaging could not take the place of manual ophthalmic diagnostic testing, it has now been shown that it is very accurate and can offer high resolution images of the retina and detailed anterior surface imaging.