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Shopping
Sometimes known as a secret shopper, a mystery shopper looks like any other customer but is working undercover to perform market research or other tests on business establishments.
For example, a mystery shopper may check on the quality of service and products at a particular fast food outlet.
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Companies are concerned about the quality of your shopping experience. If there is a problem, they would like to know about it so that they can take corrective action and keep you as a customer.
For this reason, businesses hire mystery shoppers to check on their locations and report the results.
As well, comparison shopping can reveal pricing and service differences of the competition.
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